About AH.nl

The AH.nl online supermarket bij Albert Heijn is by far the oldest, largest and best known player within online grocery delivery in the Netherlands. The first version of the online store dates back to 1998. Currently their online store is available through their website (AH.nl) and their app.       

Ordering at AH.nl

On the website and within the app, time slots can be booked in which the orders are delivered. The costs for home delivery depend on the chosen time slot and start at €3,50. Pick-up starts at €1,50. The dynamic pricing enables Albert Heijn to efficiently make use of their logistics. Albert Heijn also uses the time slots as a marketing and promotion tool, offering free delivery or for reduced costs if certain promoted items are ordered. 

A minimum order of €50 is required. 

The loyalty card (Bonuskaart) that is already successfully used in the physical store can also be registered in the Ah.nl app and website, giving discounts on selected products.  

Other stores  

Apart from their own Albert Heijn supermarket, AH.nl gives access to buying products from the Etos drugstore and Gall&Gall liquor store, which are owned by the Ahold Delhaize as well. 

AH.nl News

Facts

Since: 1998

Owned by: Albert Heijn (Ahold Delhaize)

E-commerce manager: Marit van Egmond

Media: Website (AH.nl) and App

Penetration*: 50%

Market share: 32%

Minimal order: €50

Delivery costs: Dynamic, depending on chosen slot starting at € 3.50

Pick-up costs: Dynamic, depending on chosen slot starting at € 1.50

Picking: Distribution Centers

Delivery fleet: Own

* Penetration: % of consumers who have ever bought in this online store

Marketshare

Although AH.nl is still the number one online Grocery store in the Netherlands, it lost some of its market share to Jumbo and Picnic over the last few years. In 2020 year, other supermarkets, like “Plus” were able to grow their online business as the top three players had difficulties meeting the demand.